https://www.kelseyocallaghan.com/meshin daily 0.75 2015-06-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431610829-QKBOS5H6GVZCZF9YE229/Screen+Shot+2014-10-27+at+10.00.58+AM.png Xerox PARC: Meshin https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431613749-IG4B88GCZ0URQKCR9FCF/Screen+Shot+2014-10-27+at+10.01.16+AM.png Xerox PARC: Meshin - MeshinNow Wireframes Communicated high-level navigation model for the Android app 'MeshinNow' through wireframes, this document was given to developers with corresponding graphical assets. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431618451-57Q7FE482A84VM0ZNB74/Screen+Shot+2014-10-27+at+10.01.25+AM.png Xerox PARC: Meshin https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431593746-HMY8A0RQY7OGDF8UJYO3/Screen+Shot+2014-10-27+at+10.00.58+AM.png Xerox PARC: Meshin https://www.kelseyocallaghan.com/urban daily 0.75 2015-06-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431239131-R9H1ZICPS1U21PQI2ALR/Screen+Shot+2014-10-27+at+10.00.17+AM.png Department of Veteran's Affairs - App Visual Language Designed 7 on-brand splash screens and corresponding app icons in a series of apps for the US Department of Veterans Affairs. Responsible for asset delivery and supported implementation throughout development. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431243154-CDW2R63KO0SCJ2V9CF8R/Screen+Shot+2014-10-27+at+9.59.59+AM.png Department of Veteran's Affairs - Mobile application for Cognitive Processing Therapy Collaborated with psychologists to define and document an intuitive mobile experience for veterans undergoing CPT treatment. Lead UX designer and project manager responsible for content organization, interaction and visual design from inception through final delivery and QA testing. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431251971-L4L7F9HZ54N8RCY0LZQE/Screen+Shot+2014-10-27+at+10.00.35+AM.png Department of Veteran's Affairs - A cohesive series of mobile applications Working alongside another designer and subject matter experts, created simple, intuitive user experiences for apps to help veterans and service members suffering from PTSD and depression. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431269629-A0MMV3DTWW76OVVV9ARL/Screen+Shot+2014-10-27+at+10.24.45+AM.png Department of Veteran's Affairs - Live work Contributed to the interaction and visual design of over 8 apps that are available on the App Store and making an impact to improve the lives of Veterans. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431276303-NF24JR7K92NTRGYN67FD/Screen+Shot+2014-10-27+at+10.25.17+AM.png Department of Veteran's Affairs https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431201582-NGSLPJJZ7Q6AT4A8AUSU/Screen+Shot+2014-10-27+at+9.59.59+AM.png Department of Veteran's Affairs https://www.kelseyocallaghan.com/work daily 0.75 2015-06-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434342318661-JDB9PSVKI2D1CGM4B4P6/Uber_MonthlyStatement.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434342444208-PQM5W8SO6D87BI5G7HY2/waterwatcher1.jpg work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434342654963-I7X97SYSKAB20AB13DK7/Screen+Shot+2014-10-26+at+11.31.07+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434342817719-F7GA452JKPCLI5YDPP17/Screen+Shot+2014-10-26+at+11.38.12+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434343046056-2PH2QW0BSG9HE78W8P05/Screen+Shot+2014-11-13+at+6.00.38+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434343565091-U36H1Z4KHK9U04QNSMP7/Screen+Shot+2014-10-26+at+11.14.01+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434343640294-G5VLQ3JWE6GXCYB8TQU7/Screen+Shot+2014-10-27+at+10.00.35+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434343725674-J8DEHIJK00TE2KLM2N24/Screen+Shot+2014-10-27+at+10.00.58+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434343846698-U81PR6B4V2DJ51UV5DBE/Concat_Post.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344083074-MND10CNQKOLYXA8H1DLU/Screen+Shot+2014-10-26+at+6.27.24+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344163938-MN99TBMHGZR1CCT6LUCJ/IMG_1619.JPG work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344782145-ZXXTQMJXIXGUSNFT3Y9I/Screen+Shot+2014-10-26+at+6.18.45+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344811063-4BAJYP78UQDMU2YYLAIZ/Screen+Shot+2014-10-30+at+11.31.30+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344847044-KUZS2UDF5AE3ITP2OFS5/JessiJon_savedate_color_v2+%282%29.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434401541005-52YBE2NPFCAV5RSCP8K7/Uber_OverviewTab_A.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434403729967-JQ7C5FA8OHM2D8YFHJYQ/U4B%2B-%2BCustomer%2BJourney.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352287344-033BCBS35XQH3U9220XW/waterwatcher1.jpg work - Water Watcher indicator near sink The indicator is the visible part of Water Watcher, which gives in-moment feedback. Gentle, ambient LEDs illuminate in a sequence to indicate how much water is actually being used. Once the water stops running, the indicator briefly shows where the house is in its daily usage. The indicator is designed to be attractive and visible, while not intrusive. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433127197751-OB91UA2OVA7S6MTKJAUH/waterwatcher_2.jpg work - Versitle indicator provides point of use feedback at any sink https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352438944-JHWPYVSVB0ITD7I34V4O/waterwatcher_ecosystem.png work - Water Watcher Ecosystem https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352415946-KZD6JW6MQTNQVTEX2667/waterwatcher_5.png work - Water Watcher LED feedback The indicator is the visible part of Water Watcher, which gives in-moment feedback. Gentle, ambient LEDs illuminate in a sequence to indicate how much water is actually being used. For instance at the kitchen sink where session length varies 4 rings equate to a gallon, providing quantifiable information about the immediate usage. Once the water stops running, the indicator briefly shows where the house is in its daily usage. The indicator is designed to be attractive and visible, while not intrusive. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352365000-02ZLYAS2EI7BOP7WCKGB/ID.jpg work - Monitor and Indicator A monitor that easily hooks up to the incoming water line goes under the sink (or behind the shower head or toilet). It measures the amount of water being used and sends that data to the indicator and the app. Currently, the monitor needs to be plugged in, but future iterations could see it powered hydroelectrically by the water flowing through it. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352450415-N1NAFEC3GB8WY8R5K5ZY/waterwatcher_app1.jpg work - App: Splash, Daily Reserve, Daily Usage The final part is the Water Watcher app that lets users see overall usage, long-term trends, and set water conservation goals. The app lets you coordinate multiple Water Watchers for a coherent picture of a house’s water use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352452319-N4LZF5W0JEPCB6Y97P6X/waterwatcher_app2.jpg work - App: Trends, Goal Setting and Community https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352526286-S7OOSRSBVC3KL6CZN77G/waterwatcher_research.png work - Research Summary We started with desk research and interviews, talking to people about how they think about water. We found that most people simply have no idea how much water they use in a day, so what does a 20% reduction even look like? While millions of gallons of water are wasted, we simply don’t realize it because it’s hard to register and measure. It all vanishes – literally – down a drain. A water bill isn’t sufficient for any kind of meaningful behavior change. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352527620-SJXQDS6NPINDQKTJFK13/waterwatcher_insights.png work - Research Insights We synthesized our research to generate 5 high-level take aways. These transpired into design principles that helped guide the concept generation and subsequent design phases. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352535922-DU4KV8LFI41QPTZERHSP/waterwatcher_prototype.png work - Proof of Concept Prototype Experimenting and prototyping with different solutions at our kitchen sink helped validate our concept and understand the needs of individuals at that touchpoint. We integrated the learnings to improve the device feedback and ongoing benefits that are percieved as helpful. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352538667-RT036V4IBGWVWZ26YCIJ/waterwatcher_brand.png work - Brand Identity and Attributes Brainstorms and numerous iterations to the logo resulted in a strong brand identity to further define the Water Watcher offering. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352552666-F9VO093QE85PAFYWEQ99/waterwatcher_4.png work - Determining LED Feedback The distinct placement and color of LEDs enables a full spectrum of feedback. Our research found that communicating information at the point of usage had more impact to reduction than a cumulative capture of usage, such as a report at the end of the month. Feedback that not only shows data but also advises with prescriptive benchmarks is more likely to affect behavior. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352607592-7FZE8JM44ET9UND08X4F/ID2.jpg work - Universal, 'tools-free' installation https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414433595772-1RITBMQEIBPO4WTONKN0/H2O_ServiceBlueprint_v6.png work - Service Design Blueprint The service is designed to evolve as residents use it and extend conservation throughout the household at varied touchpoints including sinks and showers. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414536468050-JBPRBU0GXYIA4XXTV9W5/Screen+Shot+2014-09-24+at+1.41.12+PM.png work - Featured in FastCompany and Smart Design website http://www.fastcoexist.com/3035859/the-water-watcher-lights-up-as-youre-wasting-precious-water-ahem-california#1   https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355025959-9UWPGI6GCWR9FS67F2G2/Emotiv_1.png work - Emotiv Insight App https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355323153-2RIVLTAFCV8CG5BCMPV1/Screen+Shot+2014-10-26+at+1.27.31+PM.png work - Insight headband and previous app design https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355031044-2NWK0CCPUHZ8Z9AUWFCN/Screen+Shot+2014-10-26+at+11.31.27+AM.png work - Establishing Design Principles Early on we proposed set of comprehensive design principles to guide the strategic design efforts that would follow. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355047290-UTZAWF6X679R8KL38I1J/Screen+Shot+2014-10-26+at+11.32.00+AM.png work - Information Architecture Emotiv's first wearable appealed to the scientific, early-adopter demographic but the Insight aspires to connect with the everyday consumer. We organized the extensive offering and feature possibilities in a way that makes sense for their target market. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355059438-G9LU1EJ2DE6TUL6GAJ74/Screen+Shot+2014-10-26+at+11.32.23+AM.png work - Interaction Models As the interactive extension of the wearable, it's critical that the mobile touchpoint feel approachable and intuitive. We proposed three overarching interaction models and quickly created prototypes for each to assist in the decision making process. Being able to interact with the varied navigations enabled the client to make an informed decision on-the-spot. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355083551-CDYZKE6HBBZ5DDD0ZY9K/Screen+Shot+2014-10-26+at+11.32.39+AM.png work - Annotated Wireframes: BAS The brain activity score is a summarized metric of progress across categories that people can quickly reference and interpret that data from the EEG scan. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414538062351-0669NMBA94H4ZSM3T6OJ/Screen+Shot+2014-10-26+at+11.33.01+AM.png work - Wireframes & logic for 'Challenges' Emotiv was unsure how to incorporate gamification and we took on this topic in many of our design sessions. We determined individual, managable Challenges to be the best way to incentivize consumers and encourage routine usage without feeling burdensome. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355107484-1GSGRGJDE9Q6VXJ15AJV/Screen+Shot+2014-10-26+at+11.34.03+AM.png work We teamed with the communication designer to create a visual design direction, which was applied to the wireframes to provide a sample of high-fidelity screens. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414355961033-A1QOXN56AH34QBO78KA1/Screen+Shot+2014-10-26+at+1.38.17+PM.png work - Client Feedback Emotiv had nothing but positive feedback and gratitude following our engagement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414434065488-YA206H62N5GKB41TVF88/Photo+Apr+08%2C+4+05+12+PM.jpg work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414434078451-OI4ZQN1IV94ARIG4IE6V/IMG_3751.jpg work 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https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414390505320-BCQBIF3NRA18FSVL0316/Screen+Shot+2014-10-26+at+11.14.01+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414390507172-7QL32UQ6L1CMXUUU4SF2/Screen+Shot+2014-10-26+at+6.29.18+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414608804009-G74D62KCL36T7HWF7VL2/Screen+Shot+2014-10-26+at+6.29.33+PM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431239131-R9H1ZICPS1U21PQI2ALR/Screen+Shot+2014-10-27+at+10.00.17+AM.png work - App Visual Language Designed 7 on-brand splash screens and corresponding app icons in a series of apps for the US Department of Veterans Affairs. Responsible for asset delivery and supported implementation throughout development. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431243154-CDW2R63KO0SCJ2V9CF8R/Screen+Shot+2014-10-27+at+9.59.59+AM.png work - Mobile application for Cognitive Processing Therapy Collaborated with psychologists to define and document an intuitive mobile experience for veterans undergoing CPT treatment. Lead UX designer and project manager responsible for content organization, interaction and visual design from inception through final delivery and QA testing. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431251971-L4L7F9HZ54N8RCY0LZQE/Screen+Shot+2014-10-27+at+10.00.35+AM.png work - A cohesive series of mobile applications Working alongside another designer and subject matter experts, created simple, intuitive user experiences for apps to help veterans and service members suffering from PTSD and depression. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431269629-A0MMV3DTWW76OVVV9ARL/Screen+Shot+2014-10-27+at+10.24.45+AM.png work - Live work Contributed to the interaction and visual design of over 8 apps that are available on the App Store and making an impact to improve the lives of Veterans. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431276303-NF24JR7K92NTRGYN67FD/Screen+Shot+2014-10-27+at+10.25.17+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431610829-QKBOS5H6GVZCZF9YE229/Screen+Shot+2014-10-27+at+10.00.58+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431613749-IG4B88GCZ0URQKCR9FCF/Screen+Shot+2014-10-27+at+10.01.16+AM.png work - MeshinNow Wireframes Communicated high-level navigation model for the Android app 'MeshinNow' through wireframes, this document was given to developers with corresponding graphical assets. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414431618451-57Q7FE482A84VM0ZNB74/Screen+Shot+2014-10-27+at+10.01.25+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432247177-M9S1BD3BSH4TT8S8ZVQO/Concat_Post.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432271427-R7QG3JRQAD632HJIBA0C/connect-key-poster_RGB.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432271722-ZTKX7B12D91AAM1S6ERL/Screen+Shot+2014-10-27+at+10.02.02+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432271828-ILB7PCQNAQ2E128ILKY5/YoS_Logo_Large.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432273132-508OET0IYINGPZ11IKDO/Screen+Shot+2014-10-27+at+10.47.00+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414432275696-DLNI9VBF8NRS06E3OOPL/Screen+Shot+2014-10-27+at+10.47.19+AM.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414433280639-F49HWQMQPXAZMZZ3V24E/Kristen_Front_Final.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344873213-9NQXVXORM14WB76ZIWU7/JessiJon_savedate_color_v2+%282%29.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344872465-0W9GMRI1M55MPLZTQSR0/becsInvite_FrenchA.jpg work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128500688-FM9I158ZJ1WIH3M32T0F/Site+Map+2.png work - U4B Web Platform IA Conducting an audit on the existing features across the Uber for Business platform revealed inconsistencies that frequently accompany a minimum viable product with aggressive timelines. I proposed an information architecture that organized content to align with admin’s frequent task flows and mental model. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128617394-HAYYU6SKST4MEW73TQK2/DashboardWiresframes.jpg work - Overview Page Concepts I presented three concepts for the new ‘Overview Page’ exploring best means to visually communicate account information and comparative data. These wireframes were brought into visual design for testing. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128614318-5PUJL2W9LRMRGYS83ABF/DashboardWiresframes2.jpg work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128629780-A57V2SQAHN9OBNGMGUYZ/Uber_OverviewTab_A.png work - Overview Tab Screens The concept wireframes were brought into visual design for testing. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128628972-VZD0KX78J5TYLNT73CWZ/Uber_OverviewTab_B.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128699194-3W412OTV15Z20PGIQCYF/Uber_Overview_UserStudy2.png work - Overview Page Research Following the customer research I presented the high-level findings and advised next steps in a deck that integrated clips from the studies to be shared throughout the team. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128690644-HSWHK9C4NY0AP53WYYA0/Uber_Overview_UserStudy3.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433128691595-CS04NILOI5BQJOTEC2TK/Uber_Overview_UserStudy4.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433132351085-P1FU3YGAKTQRROTPZBEU/Uber_TripsTab_wireframes.png work - Trips Page Wireframes Customer research around our existing ‘Trips Page’ provided actionable recommendations. These were captured in an annotated design document and implemented by the engineering team. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433132230755-3BWBUCQP4IF2CX3VQP78/Uber_TripsTab_Details.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433216767630-6IJJZ7E1V6RMF4F3QSF8/U4B+-+Customer+Journey.png work - Monthly Billing Customer Journey A simple customer journey did wonders when communicating with stakeholders across the organization. It was critical that we distill the underlying complexity into a seamless monthly billing experience and build towards that vision. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433216766177-V17RJJV3BY58BRZDVPCB/MonthlyBilling_ReviewPeriod.png work - Monthly Billing Process Overview The introduction of monthly billing involved a great deal of back and front-end complexity. By outlining the processes that take place throughout the different stages of a billing cycle, we set a solid foundation for collaboration and across teams within Uber from finance to engineering. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433216766328-3AMIDK1LF56S7ST9NQ1V/MonthlyBilling_Flow.png work - Monthly Billing Flow Chart The visual flow chart accompanied the process overivew to illustrate the possible paths and edge cases. In many of the technical discussions my role was to ensure the voice of the user be heard and stress the importance of building out a scalable solution and not rely on shortcuts. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433216767749-HAXVQKMFK1SRSIIW4PXG/U4B_MonthlyBilling_PhaseOverview.png work - Project Phasing Visual With a better understanding of the pieces required to make monthly billing a success, we could accurately scope the project and prioritize certain phases for release. Breaking down the larger phases into manageable sprints enabled a more efficient working cadence for design and engineering. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433217975481-NZK4NKFXZI8E2WKV5H55/UberMonthlyStatement_Wireframe.png work - Monthly Statement Wireframe After collecting the critical information needs for admins, finance and legal in a monthly statement, I defined a hierarchy and detailed capture of the edge cases in an annotated wireframe. Engineering was able to build out the logic against this document while visual design ran in parallel. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433217966417-A6OR9SE4PZU8P2LZV36X/Uber_MonthlyStatement.png work - Monthly Statement Final Design As the wireframes progressed into final PDF design, it was critical that the statement be boldly Uber yet easily parsed. We worked with a talented engineering team that went above and beyond to accommodate our design requests and they built out a new PDF generation system. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433218004178-BBGVO2KCHQB1MBYVDL5T/MonthlyBilling_UserStudy.png work - Monthly Statement User Study The final designs were put in front of users to ensure it addressed the distinct needs of company’s billing processes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433217957226-8N2PMAUFL5GQ9VJ6CWGO/MonthlyBilling_UserStudy2.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433217970510-M0RCMKKE4FGL4PHV34T1/UberMonthlyStatement_VisualSpec.png work https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433219352910-F05VR4NKXUXKBU53U5RV/IMG_1541.JPG work - Persona Workshop Collaborating with Uber’s head of research, we extracted customer insights from designers, product managers, business development and customer support roles. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433219348361-EX8IBHJ2CWE2UMWREINI/IMG_1619.JPG work - Persona Synthesis I drove the post-workshop synthesis efforts to cull the broad learnings by systematically grouping according to activities, goals and product needs. This resulted in 7 distinct clusters that make up our user types. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433379018338-ROJSCIXF2IF3TU0QTCYI/Persona+1.png work - U4B Persona Placemat I translated the data groupings into persona placemats to consistently channel the voice of our users while maintaining speed and quality throughout product development. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433379017904-ALXH3HDRRZTWNHTH3ZVF/Persona+2.png work - U4B Persona Placemat A total of 7 personas were created to support the U4B team. https://www.kelseyocallaghan.com/save-the-date daily 0.75 2013-09-03 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414433280639-F49HWQMQPXAZMZZ3V24E/Kristen_Front_Final.png Save the Dates https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344873213-9NQXVXORM14WB76ZIWU7/JessiJon_savedate_color_v2+%282%29.png Save the Dates https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1434344872465-0W9GMRI1M55MPLZTQSR0/becsInvite_FrenchA.jpg Save the Dates https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414433257760-P8ANCGRT7RSDRXFVWZUH/Kristen_Front_Final.png Save the Dates https://www.kelseyocallaghan.com/paypal daily 0.75 2015-06-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414390505320-BCQBIF3NRA18FSVL0316/Screen+Shot+2014-10-26+at+11.14.01+PM.png PayPal https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414390507172-7QL32UQ6L1CMXUUU4SF2/Screen+Shot+2014-10-26+at+6.29.18+PM.png PayPal https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414608804009-G74D62KCL36T7HWF7VL2/Screen+Shot+2014-10-26+at+6.29.33+PM.png PayPal https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414389305319-TK0B2Y5KRU4BGXXISCTO/Screen+Shot+2014-10-26+at+6.29.18+PM.png PayPal https://www.kelseyocallaghan.com/waterwatcher daily 0.75 2014-10-28 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352287344-033BCBS35XQH3U9220XW/waterwatcher1.jpg Water Watcher - Water Watcher indicator near sink The indicator is the visible part of Water Watcher, which gives in-moment feedback. Gentle, ambient LEDs illuminate in a sequence to indicate how much water is actually being used. Once the water stops running, the indicator briefly shows where the house is in its daily usage. The indicator is designed to be attractive and visible, while not intrusive. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414536892665-LTYXCEUBEE836MBS8DIZ/image-asset.png Water Watcher - Water Watcher Overview Video It’s surprising how much water we use without thinking. With a seemingly endless supply at a low-cost, we don’t usually pay attention to the amount going down the drain. From sink to shower, our water use accumulates, resulting in a significant drain to a limited resource. Even people who want to conserve water have no idea how much idea how much water they’re using. 2015 Interaction award shortlist for ‘Disrupting’ & ‘Engaging’ categories https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414349727053-VCJ8QI38PBR6UBEZ8Y8Z/waterwatcher1.jpg Water Watcher https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433127197751-OB91UA2OVA7S6MTKJAUH/waterwatcher_2.jpg Water Watcher - Versitle indicator provides point of use feedback at any sink https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352438944-JHWPYVSVB0ITD7I34V4O/waterwatcher_ecosystem.png Water Watcher - Water Watcher Ecosystem https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352415946-KZD6JW6MQTNQVTEX2667/waterwatcher_5.png Water Watcher - Water Watcher LED feedback The indicator is the visible part of Water Watcher, which gives in-moment feedback. Gentle, ambient LEDs illuminate in a sequence to indicate how much water is actually being used. For instance at the kitchen sink where session length varies 4 rings equate to a gallon, providing quantifiable information about the immediate usage. Once the water stops running, the indicator briefly shows where the house is in its daily usage. The indicator is designed to be attractive and visible, while not intrusive. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352365000-02ZLYAS2EI7BOP7WCKGB/ID.jpg Water Watcher - Monitor and Indicator A monitor that easily hooks up to the incoming water line goes under the sink (or behind the shower head or toilet). It measures the amount of water being used and sends that data to the indicator and the app. Currently, the monitor needs to be plugged in, but future iterations could see it powered hydroelectrically by the water flowing through it. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352450415-N1NAFEC3GB8WY8R5K5ZY/waterwatcher_app1.jpg Water Watcher - App: Splash, Daily Reserve, Daily Usage The final part is the Water Watcher app that lets users see overall usage, long-term trends, and set water conservation goals. The app lets you coordinate multiple Water Watchers for a coherent picture of a house’s water use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352452319-N4LZF5W0JEPCB6Y97P6X/waterwatcher_app2.jpg Water Watcher - App: Trends, Goal Setting and Community https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352526286-S7OOSRSBVC3KL6CZN77G/waterwatcher_research.png Water Watcher - Research Summary We started with desk research and interviews, talking to people about how they think about water. We found that most people simply have no idea how much water they use in a day, so what does a 20% reduction even look like? While millions of gallons of water are wasted, we simply don’t realize it because it’s hard to register and measure. It all vanishes – literally – down a drain. A water bill isn’t sufficient for any kind of meaningful behavior change. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352527620-SJXQDS6NPINDQKTJFK13/waterwatcher_insights.png Water Watcher - Research Insights We synthesized our research to generate 5 high-level take aways. These transpired into design principles that helped guide the concept generation and subsequent design phases. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352535922-DU4KV8LFI41QPTZERHSP/waterwatcher_prototype.png Water Watcher - Proof of Concept Prototype Experimenting and prototyping with different solutions at our kitchen sink helped validate our concept and understand the needs of individuals at that touchpoint. We integrated the learnings to improve the device feedback and ongoing benefits that are percieved as helpful. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352538667-RT036V4IBGWVWZ26YCIJ/waterwatcher_brand.png Water Watcher - Brand Identity and Attributes Brainstorms and numerous iterations to the logo resulted in a strong brand identity to further define the Water Watcher offering. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352552666-F9VO093QE85PAFYWEQ99/waterwatcher_4.png Water Watcher - Determining LED Feedback The distinct placement and color of LEDs enables a full spectrum of feedback. Our research found that communicating information at the point of usage had more impact to reduction than a cumulative capture of usage, such as a report at the end of the month. Feedback that not only shows data but also advises with prescriptive benchmarks is more likely to affect behavior. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414352607592-7FZE8JM44ET9UND08X4F/ID2.jpg Water Watcher - Universal, 'tools-free' installation https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414433595772-1RITBMQEIBPO4WTONKN0/H2O_ServiceBlueprint_v6.png Water Watcher - Service Design Blueprint The service is designed to evolve as residents use it and extend conservation throughout the household at varied touchpoints including sinks and showers. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1414536468050-JBPRBU0GXYIA4XXTV9W5/Screen+Shot+2014-09-24+at+1.41.12+PM.png Water Watcher - Featured in FastCompany and Smart Design website http://www.fastcoexist.com/3035859/the-water-watcher-lights-up-as-youre-wasting-precious-water-ahem-california#1   https://www.kelseyocallaghan.com/brand daily 0.75 2013-09-03 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| Complex app for connected med management system https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699926803224-VBK3NAZ5QEG7EN12PNIQ/Screen+Shot+2023-11-13+at+5.51.44+PM.png Work - Phill | Complex app for connected med management system https://www.kelseyocallaghan.com/work2/2023/11/12/evermill-brand-strategy-for-a-disruptive-spice-company monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819074919-FVC5TKVONQIQV067784W/Screen+Shot+2023-11-12+at+12.53.05+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819075077-24A2NYQXQF6MY8GVJA8O/Screen+Shot+2023-11-12+at+12.55.37+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819075728-Q45D9MH4Y1P66YJ8LRPZ/Screen+Shot+2023-11-12+at+12.55.01+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819075992-45Y8LJHUOZY3HCIUDHMR/Screen+Shot+2023-11-12+at+12.54.42+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819076742-ZFPO53O651KRDN9VHE86/Screen+Shot+2023-11-12+at+12.54.07+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819078423-HDJWYAM87BV519ZP6MA0/Screen+Shot+2023-11-12+at+12.53.37+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819078820-RLR6FXYX6FGQZXUKCSHV/Screen+Shot+2023-11-12+at+12.53.27+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1699819080006-0V187PMTLJLY2E88MKVN/Screen+Shot+2023-11-12+at+12.53.16+PM.png Work - Evermill | Brand Strategy for a Disruptive Spice Company https://www.kelseyocallaghan.com/work2/campos-coffee-brand-messaging-research monthly 0.5 2018-11-01 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505070536-SG2HZX74AQO0F1VUCB1J/BrandMessaging_Campos1.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505247331-M683UDQ4F0R2HQ4FOS8H/01_Brand-Messaging_campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505248875-FIYYA79DQO0XK0TCMMFF/02_ConsumerResearch_Campos01.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505248985-AQDZ40ODQYTR7VXSKHHN/03_Utah-_ConsumerResearch_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505249642-3B0IH1IE2PSB545G39GJ/04_PerceptionMapping_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505250397-G0P23HQM03CNQVESV224/05_DifferentiationMapping_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505328787-JN7NZK8WXQDR62KIQMWM/06_TargetPersona_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505293591-9GDT8TH0TIN0KLVAZY5A/07_Messaging_StrategicInsight_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505293174-HO8KCDJO6INJVIWK08GY/08_BrandPlatform_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505295280-4V4LCE77WWB5LTSGV2ZW/09_BrandTouchpoint_Strategy_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505295993-J6MJC65YF239V5XGUL1J/10_BrandTouchpoints-Campos2.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507505296555-LN6K3Y5J528EXVFHMXYH/11_Strategy_SocialInsights_Campos.jpg Work - Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience. https://www.kelseyocallaghan.com/work2/triathlete-coach-website monthly 0.5 2017-10-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497165910-O3D5NEGRVE8NW42FODIZ/WebsiteDesign_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497324061-TKG3P5FTK0IPCM91599C/01_ProductDefinition_Doc_Zum_Website.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Planning Document https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497323680-XGVZJVBTOLQYHNMLJIGN/02_ZR_SiteMap1.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Website Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497325465-68IK2K98XE0NXUWRCN3A/03_SelectedStyle_ZUM_Website.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Website Design Inspiration https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497325534-4ZW2N8MUXAE1C9A8LVQ1/04_Website_Home_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Homepage https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497326020-7ZH8CFDNXSG7AQB4LTEP/05_Website_mobile_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Mobile https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497326511-3KWO2EVTVKU3A4S9X9U3/06_Website_Team_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Team Bios https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497327225-1NJKLAFIJREUNYLP31FZ/07_Website_Blog_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Race Blog https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507497327292-4YJBRFR503YGQ3WGCCNB/08_Website_Lead_Generation_ZUM_Racing.jpg Work - ZUM Racing Website | Providing a small business with a professional website and platform for digital growth. - Inquiry Form https://www.kelseyocallaghan.com/work2/2017/10/4/even-stevens-website-creating-an-omni-channel-lifestyle-brand-experience-xsp3j monthly 0.5 2018-01-04 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495455005-WX17E99RECZO9M3B49S3/UX_WebsiteDesign_EvenStevens1.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495151689-U0LJ0RMAHX0T5WEQ4ZE8/03_WebsiteStrategy_EvenStevens.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495188928-UQG5T0LOSHLCVV64HVJW/03b_CustomerJourneyMap_EvenStevensWebsite.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495197181-R1M3L6P3JJK4AEQYVOY4/02_WebsiteStrategy_EvenStevens_Success.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495210328-TCLVMNJYP34UP4MLNFQ0/04_EvenStevens_WebsiteMap.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507495210260-DLQ5MS87AXHDDMT5EX7Y/05_Website_NavigationModel_EvenStevens.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500243412-9LAWDG3LHJNAM5TQP5X6/05_Website_NavigationModel_EvenStevens.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. - Navigation Model https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500243847-OAIIMA6SULHCRBSG7ERY/06_Mobile_Wireframes-EvenStevensWebsite.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. - Mobile Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500244503-AQIDLWYDX5CEQ3FJBPTH/07_MobileDesign_EvenStevensWebsite.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. - Visual Design of Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500244500-TI976XQKPPD68JMPX44Y/08_DesktopWireframes_LocateStore_EvenStevens.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. - Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500245156-RCOBGF0CWIA4YNFXLA1Y/09_WebsiteDesign_LocateStore_EvenStevens.jpg Work - Even Stevens Website | Creating an omni-channel lifestyle brand experience. - Visual Design of Wireframe https://www.kelseyocallaghan.com/work2/adidas-women-website-ux monthly 0.5 2018-01-04 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504321037-UFPO7L6JO3ATO2BHVVVQ/UX_WebsiteDesign_Adidas.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504472551-PCTWQJ8KW4MYM3W0B5YQ/01_DigitalStrategy_Adidas.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504497542-TZ0ER8EQYE7XYJ5VFH91/07_DigitalTouchpoint_Example.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504471984-I0IWMTIXMU13VKBLVCO8/02_Design_Research_Digital_Adidas.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504497466-45NP9VNI7014QNHF6291/08_ExperientialThemes_FemaleFitness_Strategy.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504472635-BS42ADW1V0OSQYV6G6DL/03_FemaleAthlete_Consumer_Research.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. - Consumer Research https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504499184-P9KI3V96WJ6BS9A254JQ/09_ExperientialThemes_FemaleFitness_Strategy.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504473202-N0E0E7Z6G5KZVPC84V7G/04_FemaleAthlete_Consumer_Research.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504499189-7DMEVEPVRBTN6LQHK6SM/10_ContentStrategy_WomenFitness_Website.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504555407-TR2OJQLL80K51N8UMDIP/06_UX_DigitalStrategy_WomenSite.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. - Wireframes https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504561141-VLEVPAOGB2Y56ZU9FSWL/11_SocialMedia_DigitalStrategy_WomensFitness_Website.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504555415-N75RH2X68ECRLISLJIYY/06b_UX_DigitalStrategy_WomenSite.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. - Site Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507504561142-84MJQ01ISDFMYA3LW7LX/12_WomenFitness-VisualDesign_Website.jpg Work - Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement. https://www.kelseyocallaghan.com/work2/blueprint-for-success-case-study monthly 0.5 2018-01-02 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507498745009-VI9AIKRCFAXOLEZPCCFJ/UX_WebsiteDesign_Blueprint2.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499022830-DGY373JZ4UV4G15MBKD1/01_Blueprint-Strategic_Opportunity-StartUp.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499022930-XNKOWV2N102ZH4PVWPUG/02_Blueprint-Strategic_Opportunity-StartUp.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Market Opportunity https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499023771-BG63ZGD84R4P34QS5K62/03_Blueprint-Strategic_Mission_StartUp.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499023683-MI53KB6GJITEHDLZDYOU/04_Blueprint-Strategic_Opportunity-StartUp.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Strategic Approach https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499024076-XXF267IE4S2Z5GYK92AJ/05_DigitalStrategy_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Student Journey https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499024245-LN6DAKRY3ID5S4FG1NX2/06_DigitalStrategy_SiteMap_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Website Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499540139-CWARY6DTK9GZ6756FDNJ/UX_WebsiteDesign_Blueprint1.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499211883-5FJ5Y7ZWGDX3X9YZRM1S/07_DigitalStrategy_naviagtionModel_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Navigation Model https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499211984-4BHU52PVJH9IALUYLH9U/08_UX_Wireframe_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Wireframe: Home https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499212945-B6XYCAXY6L0DWSS9THRY/09_VisualDesign_Blog_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499212652-WVOIK1AIWOK3ZT6WR4AQ/10_UX_Wireframe_Mobile_profile_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Mobile Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499213046-4DFV0J9MAJ9RCM7X2VSY/11_UX_Wireframe_Profile_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Wireframe: Profile https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507499213334-58C6UHPS5JI7X6YFQ2FU/12_VisualDesign_Profile_Blueprint.jpg Work - Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes. - Visual Design of Wireframe https://www.kelseyocallaghan.com/work2/ghost-lifestyle-case-study monthly 0.5 2018-01-02 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500681875-70FUCJFKK80JDKR02K9T/UX_WebsiteDesign_Ghost1.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500808484-R54B8BR2I8LZT7N15N78/01_WebsiteMap_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Website Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500808633-FO36UG1HO5D4H2SFUWXX/02_WebsiteUX_NavigationModel.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Navigation Model https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500808768-9Q4RP5DTA6W3P8KCMEUI/03_UX_Wireframes_Shop_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Shop Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500809420-JHKTYRM3SXPIA9TRHBI2/03b_VisualDesign_Website_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Shop Visual Design https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500809332-LH0JV0UCGACY1PLB41C0/04_UX_Wireframes_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Quick-shop Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500809923-5RNDBI0RS245DY1C3OZM/04b_VisualDesign_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Product Visual Design https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500809927-8KW9SX3AVWXHGNAJAW6R/05_UX_Wireframes_Cart_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Cart Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500810435-P2K5JR6KYOR449Z0AQQF/06_UX_Wireframes_Mobile_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Mobile Wireframe https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500810517-D5AN8WQTCSIS611Q45X9/07_VisualDesign_QuickShop_Cart.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. - Quickshop https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507500811183-BBVVZZP6LQCPSM5TT4IG/08_VisualDesign_Ghost.jpg Work - Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry. https://www.kelseyocallaghan.com/work2/trust-printshop-ux-ipad-app monthly 0.5 2018-01-04 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507496616461-FSOQWDTICF3WJYZOOALF/UXDesign_IPad_App_Trust.jpg Work - Trust Printshop iPad App | Integrating human processes with digital efficiencies. https://www.kelseyocallaghan.com/work2/asi-brand-website-design monthly 0.5 2017-12-29 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502325331-W4NMFDOKA2KFXE9HI1VL/WebsiteDesign_ASI.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502359075-0YKSWEOFWGUA22V6MHD8/01_Brand_StyleGuide_ASI.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Brand Style Guide https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502359119-12I6JPL50P32KS90Y6Y5/02_Brand_Logo_ASI.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502359511-S1YAK36V4YD13RAKP9XA/03_ASI_SiteMap1.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Site Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502359613-3TC27R6UUJ0LYRHAJTV6/04_Mobile_Landing_ASI.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Mobile Website https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502361043-SDCS6DHKLZ58PZTOE5L9/09_WebsiteDesign_Home_ASI.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Desktop https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502360085-WCEJJM9GVQN08LX1DS1U/05_ASIServices-Overview_Website.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502360189-ONQWI4QT772I5YCMXH6C/06_ASI_Blog_Keywords.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502485953-6W49159DRDV0WUN63344/07_WebsiteDesign_Inspiration.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Website Inspiration https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507502360776-34HA2GZ759UYZBL7ZQPY/08_WebsiteDesign_Inspiration.jpg Work - ASI Brand & Website | Strategic brand identity and website for a start up in the medical space. - Website Inspiration https://www.kelseyocallaghan.com/work2/bam-brand-website-design monthly 0.5 2017-10-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503218955-R30N861NCE6SEZ79ADOP/WebsiteDesign_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503800936-BF78EYDP9F3MAOA2XAZ0/03_BAM_logo_exploration_Full-BAM-Logo.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. - Brand Refresh https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503805038-QFILE1YUC95DE33K3E96/01_ProductDefinition-Doc_BAM_Website.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. - Website Planning https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503804918-ONG0N2XIM4DYRDCX2UQ6/02_BAM_SiteMap1.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. - Website Map https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503810125-MTYMVKSI0U8D01LCYMG4/04_Website_Design_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503809835-GC7JOACE5VIF9I2VFMFF/05_Website_Design_Mobile_Home_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. - Mobile https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503810826-I3TPCR682V9XY57Y3UIL/06_Website_Design_Coaching_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503811552-VISUA6ZBMZ5W3EQZ7R3O/07_Website_Design_Blog_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507503811676-4KF1PD6LO6LVCQLJ2H3Y/08_Website_Design_Mobile_Blog_BAM.jpg Work - BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape. https://www.kelseyocallaghan.com/work2/uber-for-business-personas monthly 0.5 2017-10-10 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650370466-O2MEKWZ7N1BBFETPG7FZ/MonthlyBilling_Flow.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650408905-F26YXR3L6PO8AQSKBW3W/MonthlyBilling_Flow.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650408804-YDZ0GIO8CIZZA3BCPMZJ/MonthlyBilling_ReviewPeriod.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650409016-BQXUUECQOPJ82R113X7R/U4B_MonthlyBilling_PhaseOverview.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650409169-SG4D5Z98UVDJE8O9IWXO/U4B%2B-%2BCustomer%2BJourney.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650597822-36K1XHA94IXUB1V34LO4/IMG_1619.jpg Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650599003-0109JJM71AEQ8L8AQ57L/Persona%2B1.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650599412-JJ4A6MA4EMY1FQ1WZEKY/Persona%2B2.png Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507650598589-DYAKGZ0ZWKUWLQIJJACQ/IMG_1541.jpg Work - Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature. https://www.kelseyocallaghan.com/work2/uber-for-business-dashboard-ux monthly 0.5 2017-10-15 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649724585-GOEN6MZ83Z5S3Z35ABHQ/Uber_OverviewTab_A.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649875199-AIJV6O23SFO7LEPKZSHS/DashboardWiresframes.jpg Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649875200-GAE6NMJYGFRWPPUKH2ZQ/DashboardWiresframes2.jpg Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649875464-K4XS660F3RDWEHQY3ZHK/Site%2BMap%2B2.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649876724-RCQ9CQSEXHS72MV34PX8/Uber_Overview_UserStudy2.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649877485-AMXXW9PUEH6W5DYBOZ66/Uber_Overview_UserStudy3.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649878606-Z3A1CFMS2FCAFAETI7FF/Uber_Overview_UserStudy4.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649878041-EG3HTZFQM0EAZRBJXMOQ/Uber_OverviewTab_A.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649878560-CDU1CLPKGPIJSWAS96TA/Uber_OverviewTab_B.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507649879212-2F1XKEKSD5NQI7788QCU/Uber_TripsTab_Details.png Work - Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use. https://www.kelseyocallaghan.com/work2/skullcandy-digital-strategy monthly 0.5 2018-01-02 https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569313045-UTMCBEBU6JTSI5BUFNX4/DigitalStrategy_Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569477110-RBA5PMJOEKJL25OXSDOM/01_Strategy_Research_Skullcandy_DigitalCatalog.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. - Team Interviews https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569476860-G0G1NRMYU29XAX0R9V20/01b_DigitalCatalog_Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. - Current Catalog https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569477409-1HIMGI2071HEI629BUG6/02_Research_Plan_Digital-Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. - Research Plan https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569477608-833D5ZGQZILKI6BXKNNJ/03_Research_Plan_Digital-Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569803540-J1HVTU0TNGIGPTR84D24/04_Strategy_SalesJourney.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569804697-REEES3PXFTYYW4R6RGXF/05_Customer_Journey_Map_skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569804183-WVZSUV9ZS5486XE6ETZ7/06_Digital_Strategy_Roadmap_skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569805110-L8XGW5YXAACI6BROBG7V/06b_Digital_Strategy_Activities.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569805168-1SBV7M5FV7OMZL9IDKD0/07_SiteMap_DigitalCatalog_Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1507569806048-NODDS8K6X413YE2U4BQZ/08_DesignPrinciples_Skullcandy.jpg Work - Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool. 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https://images.squarespace-cdn.com/content/v1/544d376ae4b0e23b98def45f/1433125802177-2MGEMF9LXKZBED9IAFRN/KelseyOCallaghan_Resume Resume