Posts in Digital Strategy
Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience.

Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.

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Even Stevens Website | Creating an omni-channel lifestyle brand experience.

Even Stevens is one of Utah’s favorite start-ups disguised as a sandwich shop. They truly understand the meaning of fostering community and running a sustainable business that gives back. With expansion happening at rapid fire pace they were prompted to think digital and experiment with a website that was as ambitious as they are.

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Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement.

Adidas aspired to create a digital touchpoint and content strategy that showcases the company as an inspirational, authentic and empathetic brand for women. The iconic brand’s legacy was built through a conventional, male-focused approach to sports and athletics but overlooked the opportunity to make a meaningful connection with women. Research with women across the spectrum of fitness informed our strategy that taking a holistic lifestyle e-commerce approach would resonate and engage them at an emotional level.

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Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes.

Blueprint for Success recognized an opportunity to change the lives of young adults unable to get to the next level in athletics and academics. The founder, Seneca Blue had the vision of creating an online platform to share his knowledge and training to inspire young adults across the nation to keep trying. His relentless hustle helped him form relationships with influential people who offered to help Seneca by providing mentorship and content for the Blueprint for Success platform.

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Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry.

Ghost is a lifestyle brand started by 3 entrepreneurs who saw an opportunity in the fitness landscape to introduce a new line of supplements through a direct to consumer, loyalty driven business model. After they created a brand identity, they needed to translate their irreverent, loud and disruptive image into a digital experience.

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Trust Printshop iPad App | Integrating human processes with digital efficiencies.

Trust Printshop is a screen printing company on a mission to bring your ‘new favorite shirt’ to life. Providing custom, high quality screen printing for big name brands around the world is no small task, and Trust found themselves in need of system to optimize their talents. They needed a robust cloud-based app that could be accessed on any platform and be run across 12 teams.

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Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool.

The Skullcandy brand has a presence around the world with a headquarters in located in Park City. Every year the Skullcandy brand team is tasked to create a product catalog to support their sales teams. While this timely task does transform into a polished PDF with beautiful brand highlights, it falls short when impacting actual sales. They sought strategic guidance on how to evolve the current catalog to a more ideal digital tool.

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