Digital Strategy
Rapidly evolving technologies and digital platforms present new opportunities to connect with audiences. Companies can quickly jump on the latest trend, but it’s essential to identify and align on digital solutions that address both human needs and business objectives.
We collaborate with clients to understand their needs while studying the industry. Research is conducted with identified end-users that interface with the digital touchpoint to inform the recommended approach. The results provide a digital strategy and foundational roadmap that all parties can get behind to guide ongoing efforts.
Methods & Tools
Strategy Sessions & Workshops
Digital Roadmap
Qualitative/Design Research
Customer Journeys
Personas
Experience Maps
Touchpoint Matrix
Information Architecture & Site Map
Feature Prioritization
User Experience Design
Thoughtful user experience (UX) separates frustrating experiences from delightful ones. It enables companies to provide intuitive, easy-to-use solutions for the people they serve. UX design involves research with end-users to align their needs with the features offered by a product or service. Similar to blueprints for a house, UX is the planning and foundation behind any digital interface. The UX designer is an advocate for the person on the other side of the screen, and strives to achieve the best usability across brand touchpoints.
Methods & Tools
Wireframes
Prototypes
Information Architecture
Site Map
Identifying Personas & Use Cases
Feature Lists
Usability Testing
E-commerce UX Audits
Website Design
Customers are discovering companies through digital channels at an increasing rate. Google, Facebook, Instagram, Yelp, and LinkedIn all point back to a central website that acts as the face of a brand. A brand’s site must be usable and accessible to all visitors.
After establishing the site map and feature list, a custom website is designed to reflect the company's vision and brand identity.
Methods & Tools
Website Planning
Website Design
Accessibility Audits
CRO Planning
Photoshoots for Content Creation (images)
E-commerce Audits
Brand Strategy
With ‘always-on’, omnichannel access to customers, it's more important than ever to establish a definitive and consistent brand experience. The chasm between brands that ‘get it’ and those that don’t is extremely evident with companies that have successfully cultivated emotional connections with their audience.
We collaborate closely with businesses to understand the current state of their brand and target audience. I infuse this background with primary demographic research and the cultural context to uncover key insights that will guide the brand’s positioning. People communicate and resonate through stories, the strategy phase helps to uncover and craft the story behind a brand that can then be shared through appropriate channels. A complete brand strategy typically includes a brand's truth, story, purpose, audience, core values, touchpoint matrix and branding roadmap to bring the experience to life.
Methods & Tools
Strategy Sessions & Workshops
Competitive Analysis
Brand Audit & Perception Mapping
Consumer Research
Personas & Drivers
Brand Identity & Logo Creation