Campos Coffee Brand Messaging | Helping a beloved Australian brand to resonate with an American audience.

Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.

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ZUM Racing Website | Providing a small business with a professional website and platform for digital growth.

Hallie, founder of Zum Racing, is dedicated to providing coaching for passionate athletes through her custom training plans and personalized process. Hallie wanted her website to be as powerful as her training and offer her athletes a dynamic platform to celebrate their success.

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Even Stevens Website | Creating an omni-channel lifestyle brand experience.

Even Stevens is one of Utah’s favorite start-ups disguised as a sandwich shop. They truly understand the meaning of fostering community and running a sustainable business that gives back. With expansion happening at rapid fire pace they were prompted to think digital and experiment with a website that was as ambitious as they are.

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Adidas Women's Website | Elevating a legacy brand to join the women’s fitness movement.

Adidas aspired to create a digital touchpoint and content strategy that showcases the company as an inspirational, authentic and empathetic brand for women. The iconic brand’s legacy was built through a conventional, male-focused approach to sports and athletics but overlooked the opportunity to make a meaningful connection with women. Research with women across the spectrum of fitness informed our strategy that taking a holistic lifestyle e-commerce approach would resonate and engage them at an emotional level.

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Blueprint for Success Website | Bringing an entrepreneur's vision to life with a digital platform to develop student athletes.

Blueprint for Success recognized an opportunity to change the lives of young adults unable to get to the next level in athletics and academics. The founder, Seneca Blue had the vision of creating an online platform to share his knowledge and training to inspire young adults across the nation to keep trying. His relentless hustle helped him form relationships with influential people who offered to help Seneca by providing mentorship and content for the Blueprint for Success platform.

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Ghost Website | Creating a custom e-commerce experience to introduce a lifestyle brand that’s disrupting the supplement industry.

Ghost is a lifestyle brand started by 3 entrepreneurs who saw an opportunity in the fitness landscape to introduce a new line of supplements through a direct to consumer, loyalty driven business model. After they created a brand identity, they needed to translate their irreverent, loud and disruptive image into a digital experience.

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Trust Printshop iPad App | Integrating human processes with digital efficiencies.

Trust Printshop is a screen printing company on a mission to bring your ‘new favorite shirt’ to life. Providing custom, high quality screen printing for big name brands around the world is no small task, and Trust found themselves in need of system to optimize their talents. They needed a robust cloud-based app that could be accessed on any platform and be run across 12 teams.

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ASI Brand & Website | Strategic brand identity and website for a start up in the medical space.

Antimicrobial is becoming more relevant in the medical industry and antibiotic overuse is now a topic of mainstream discussion. Recognizing this demand and his expertise as an infectious disease pharmacist, Josh Caraccio saw an opportunity to start a business to help healthcare providers of all sizes gain access to antimicrobial experts. To be successful he needed an identity and a compelling website.

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BAM Brand Refresh & Website | Partnering with professional coaches to elevate their brand and create a presence in the digital landscape.

Balanced Art Multisport is making their mark in the triathlon space with their growing endurance athlete club and successful personalized coaching. Despite their success, their original website fell short at communicating the respected reputation and expertise they had in the field. BAM needed a website that could meet the challenge of marketing to multiple segments of athletes from weekend warriors to professionals and junior elites.

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Uber for Business: Monthly Billing & Persona Development | Create the framework and experience for a complex monthly billing feature.

The payment process was a significant pain point for account admins using Uber’s business offering. On top of the usual expensing responsibilities, admins would have to log on to reconcile each trip with their credit card at the end of the month. Recognizing the need for a better customer experience and scalable solution, the team made it a priority to introduce monthly billing. This endeavor required design changes throughout the existing platform as well as new touchpoints and functionality.

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Uber for Business Dashboard | Create an intuitive interface for a SaaS solution targeting enterprise use.

Uber for Business is a travel management platform that enables companies easy ground transportation for employees. As one of the fastest growing verticals within Uber, the team was constantly iterating on our primary touchpoint, the admin web dashboard. By working with the support team and interviewing customers, we saw opportunities to optimize the interface to align with an admin’s workflow. I redesigned the ‘Trips Page’ to enable new functionality and useful travel details.

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Skullcandy Digital Catalog Strategy | Uncovering distinct needs across teams and outlining the strategy for a digital sales tool.

The Skullcandy brand has a presence around the world with a headquarters in located in Park City. Every year the Skullcandy brand team is tasked to create a product catalog to support their sales teams. While this timely task does transform into a polished PDF with beautiful brand highlights, it falls short when impacting actual sales. They sought strategic guidance on how to evolve the current catalog to a more ideal digital tool.

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