Strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need. Scaled the D2C premium brand to over 150,000 units sold and 6 unique patents.
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Collaborate with content strategists to design the comprehensive Toyota brand site. This site will contain all brand downloads for employees and vendors to access quickly. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.
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Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.
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Develop a digital strategy and complex UX wireframes for a med management app for different roles, including caretakers. The app connects to a physical device and is used across multiple people’s phones.
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Even Stevens is one of Utah’s favorite start-ups disguised as a sandwich shop. They truly understand the meaning of fostering community and running a sustainable business that gives back. With expansion happening at rapid fire pace they were prompted to think digital and experiment with a website that was as ambitious as they are.
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Blueprint for Success recognized an opportunity to change the lives of young adults unable to get to the next level in athletics and academics. The founder, Seneca Blue had the vision of creating an online platform to share his knowledge and training to inspire young adults across the nation to keep trying. His relentless hustle helped him form relationships with influential people who offered to help Seneca by providing mentorship and content for the Blueprint for Success platform.
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Ghost is a lifestyle brand started by 3 entrepreneurs who saw an opportunity in the fitness landscape to introduce a new line of supplements through a direct to consumer, loyalty driven business model. After they created a brand identity, they needed to translate their irreverent, loud and disruptive image into a digital experience.
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Trust Printshop is a screen printing company on a mission to bring your ‘new favorite shirt’ to life. Providing custom, high quality screen printing for big name brands around the world is no small task, and Trust found themselves in need of system to optimize their talents. They needed a robust cloud-based app that could be accessed on any platform and be run across 12 teams.
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The payment process was a significant pain point for account admins using Uber’s business offering. On top of the usual expensing responsibilities, admins would have to log on to reconcile each trip with their credit card at the end of the month. Recognizing the need for a better customer experience and scalable solution, the team made it a priority to introduce monthly billing. This endeavor required design changes throughout the existing platform as well as new touchpoints and functionality.
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Uber for Business is a travel management platform that enables companies easy ground transportation for employees. As one of the fastest growing verticals within Uber, the team was constantly iterating on our primary touchpoint, the admin web dashboard. By working with the support team and interviewing customers, we saw opportunities to optimize the interface to align with an admin’s workflow. I redesigned the ‘Trips Page’ to enable new functionality and useful travel details.
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