I am a seasoned design leader passionate about crafting unparalleled user experiences and fostering meaningful brand connections

Toyota | Creating an intuitive Brand Hub for global teams

CLIENT: Toyota | AGENCY: Saatchi & Saatchi

THE ASK: Collaborate with content strategists to design the comprehensive Toyota brand site. Post-launch, this site will contain all brand downloads for employees and vendors to access quickly. This started with 200+ assets but is built to scale to thousands of assets. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.

CAPABILITIES: research, UX strategy & Design

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Project Summary

Led the UX efforts to launch an integrated Toyota brand website that contains inspirational brand content, guidelines, and 200+ downloadable assets. Oversaw 2 visual designers.

Drove digital strategy and user research to yield conceptual navigation models. Delivered wireframes and click-through prototypes to guide visual design and development on Toyota Brand Hub.
Translated content from an extensive brand PDF playbook into interactive modules built using AEM that will be reused across the Toyota digital ecosystem.

Digital Strategy, User Experience DesignKelsey O'CallaghanNovember 12, 2023User Experience Design, QA, Content Strategy, Design Research, Website StrategyComment