Kelsey OCallaghan
Design Leader | UX Designer | Brand Strategist
Design Leader | UX Designer | Brand Strategist
DESIGN LEADER | UX DESIGNER | BRAND STRATEGIST
Strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need. Scaled the D2C premium brand to over 150,000 units sold and 6 unique patents.
Collaborate with content strategists to design the comprehensive Toyota brand site. This site will contain all brand downloads for employees and vendors to access quickly. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.
Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.
Develop a digital strategy and complex UX wireframes for a med management app for different roles, including caretakers. The app connects to a physical device and is used across multiple people’s phones.
Help identify brand positioning and comprehensive strategy for a premium home business reinventing the spice industry.
Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.
Hallie, founder of Zum Racing, is dedicated to providing coaching for passionate athletes through her custom training plans and personalized process. Hallie wanted her website to be as powerful as her training and offer her athletes a dynamic platform to celebrate their success.
Even Stevens is one of Utah’s favorite start-ups disguised as a sandwich shop. They truly understand the meaning of fostering community and running a sustainable business that gives back. With expansion happening at rapid fire pace they were prompted to think digital and experiment with a website that was as ambitious as they are.
Adidas aspired to create a digital touchpoint and content strategy that showcases the company as an inspirational, authentic and empathetic brand for women. The iconic brand’s legacy was built through a conventional, male-focused approach to sports and athletics but overlooked the opportunity to make a meaningful connection with women. Research with women across the spectrum of fitness informed our strategy that taking a holistic lifestyle e-commerce approach would resonate and engage them at an emotional level.