Dorai Home | Launching a disruptive D2C home brand

Co-founder and head of brand/Design for Dorai Home

THE Task: strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need.

CAPABILITIES: RESEARCH, BRAND STRATEGY, brand identity, website design, art direction, copywriting, packaging design, design management, strategic leadership

See brand and products here - https://doraihome.com/ 

From 2018-2021, I led all brand and marketing capabilities for Dorai, a rapidly growing D2C brand that creates thoughtfully designed, eco-friendly housewares. Helped scale the brand to over $5M in revenue over a 3-year period with lean resources (numbers from 2021, continued to see exponential growth). Conducted design research, helped develop, and successfully launched 15 unique products for the kitchen and bathroom with minimal investment. Developed and executed strategic marketing campaigns across multiple channels in a cost-effective manner. Analyzed the performance across marketing channels to improve performance and inform content creation and future initiatives. Trained and managed a team of designers, social media managers, and customer service reps.

Implemented complex customer experience management systems: Shopify + multiple apps, Klaviyo (building out email templates, flows, and campaigns), Google Analytics, Asana for project management, etc.