Strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need. Scaled the D2C premium brand to over 150,000 units sold and 6 unique patents.
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Collaborate with content strategists to design the comprehensive Toyota brand site. This site will contain all brand downloads for employees and vendors to access quickly. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.
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Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.
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Develop a digital strategy and complex UX wireframes for a med management app for different roles, including caretakers. The app connects to a physical device and is used across multiple people’s phones.
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Help identify brand positioning and comprehensive strategy for a premium home business reinventing the spice industry.
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Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.
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Even Stevens is one of Utah’s favorite start-ups disguised as a sandwich shop. They truly understand the meaning of fostering community and running a sustainable business that gives back. With expansion happening at rapid fire pace they were prompted to think digital and experiment with a website that was as ambitious as they are.
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Adidas aspired to create a digital touchpoint and content strategy that showcases the company as an inspirational, authentic and empathetic brand for women. The iconic brand’s legacy was built through a conventional, male-focused approach to sports and athletics but overlooked the opportunity to make a meaningful connection with women. Research with women across the spectrum of fitness informed our strategy that taking a holistic lifestyle e-commerce approach would resonate and engage them at an emotional level.
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Blueprint for Success recognized an opportunity to change the lives of young adults unable to get to the next level in athletics and academics. The founder, Seneca Blue had the vision of creating an online platform to share his knowledge and training to inspire young adults across the nation to keep trying. His relentless hustle helped him form relationships with influential people who offered to help Seneca by providing mentorship and content for the Blueprint for Success platform.
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Ghost is a lifestyle brand started by 3 entrepreneurs who saw an opportunity in the fitness landscape to introduce a new line of supplements through a direct to consumer, loyalty driven business model. After they created a brand identity, they needed to translate their irreverent, loud and disruptive image into a digital experience.
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Trust Printshop is a screen printing company on a mission to bring your ‘new favorite shirt’ to life. Providing custom, high quality screen printing for big name brands around the world is no small task, and Trust found themselves in need of system to optimize their talents. They needed a robust cloud-based app that could be accessed on any platform and be run across 12 teams.
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The Skullcandy brand has a presence around the world with a headquarters in located in Park City. Every year the Skullcandy brand team is tasked to create a product catalog to support their sales teams. While this timely task does transform into a polished PDF with beautiful brand highlights, it falls short when impacting actual sales. They sought strategic guidance on how to evolve the current catalog to a more ideal digital tool.
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