Strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need. Scaled the D2C premium brand to over 150,000 units sold and 6 unique patents.
Read More
Collaborate with content strategists to design the comprehensive Toyota brand site. This site will contain all brand downloads for employees and vendors to access quickly. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.
Read More
Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.
Read More
Develop a digital strategy and complex UX wireframes for a med management app for different roles, including caretakers. The app connects to a physical device and is used across multiple people’s phones.
Read More
Help identify brand positioning and comprehensive strategy for a premium home business reinventing the spice industry.
Read More
Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.
Read More
Adidas aspired to create a digital touchpoint and content strategy that showcases the company as an inspirational, authentic and empathetic brand for women. The iconic brand’s legacy was built through a conventional, male-focused approach to sports and athletics but overlooked the opportunity to make a meaningful connection with women. Research with women across the spectrum of fitness informed our strategy that taking a holistic lifestyle e-commerce approach would resonate and engage them at an emotional level.
Read More
The payment process was a significant pain point for account admins using Uber’s business offering. On top of the usual expensing responsibilities, admins would have to log on to reconcile each trip with their credit card at the end of the month. Recognizing the need for a better customer experience and scalable solution, the team made it a priority to introduce monthly billing. This endeavor required design changes throughout the existing platform as well as new touchpoints and functionality.
Read More
Uber for Business is a travel management platform that enables companies easy ground transportation for employees. As one of the fastest growing verticals within Uber, the team was constantly iterating on our primary touchpoint, the admin web dashboard. By working with the support team and interviewing customers, we saw opportunities to optimize the interface to align with an admin’s workflow. I redesigned the ‘Trips Page’ to enable new functionality and useful travel details.
Read More
The Skullcandy brand has a presence around the world with a headquarters in located in Park City. Every year the Skullcandy brand team is tasked to create a product catalog to support their sales teams. While this timely task does transform into a polished PDF with beautiful brand highlights, it falls short when impacting actual sales. They sought strategic guidance on how to evolve the current catalog to a more ideal digital tool.
Read More