Vaast | Digital strategy and UX for a complex app for the construction industry

CLIENT: Vaast (construction) | Freelance

THE ASK: Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.

CAPABILITIES: CONSUMER RESEARCH, ux strategy and design

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Project Description

Initially designed for the construction industry, this app had to allow for extreme customization for PMs to create unique workflow templates to map to the construction process while accommodating change orders and extensive data input. It also had to be user-friendly to promote adoption in the industry where Spanish is the primary spoken language of many of the users.

I continued to support this startup for about a year and helped them build out a team of visual and UX designers to work with developers to create the app.

Design Research, Digital Strategy, User Experience DesignKelsey O'CallaghanNovember 12, 2023User Experience Design, Start Up, Design Research