Uber for Business Dashboard
Role: UX Design and Research
Uber for Business is a travel management platform that enables companies easy ground transportation for employees. As one of the fastest growing verticals within Uber, the team was constantly iterating on our primary touchpoint, the admin web dashboard. Working with the support team and interviewing customers, we learned of opportunities to optimize the interface to better align with admin’s workflow. I redesigned the ‘Trips Page’ to enable new functionality and more useful travel details.
As the platform becomes more robust, we hypothesized an overview page would be a beneficial addition for customers to easily manage their account. I designed three versions of the ‘Overview Page’ that explored different ways to visually display information. In collaboration with a visual designer, we brought two of these into high-fidelity mocks then InVision prototypes. I planned and conducted a study to test validation and concept comprehension, which provided actionable insights for us to integrate into our next design iteration. The introduction of customer research early and throughout the design process has been a valued addition and practice that’s been utilized in subsequent team projects