Kelsey OCallaghan
Design Leader | UX Designer | Brand Strategist
Kelsey OCallaghan
DESIGN LEADER | UX DESIGNER | BRAND STRATEGIST
Design Leader | UX Designer | Brand Strategist
DESIGN LEADER | UX DESIGNER | BRAND STRATEGIST
Strategize, design, launch, and scale a compelling ‘better for you’ home brand that hits an unmet consumer need. Scaled the D2C premium brand to over 150,000 units sold and 6 unique patents.
Collaborate with content strategists to design the comprehensive Toyota brand site. This site will contain all brand downloads for employees and vendors to access quickly. This was built with the idea of reusable modules that can be shared across the Toyota digital ecosystem.
Study the needs of all personas within a high-paced construction business to create a robust app that supports operations from scoping through completion. Create a phased development strategy to launch features.
Develop a digital strategy and complex UX wireframes for a med management app for different roles, including caretakers. The app connects to a physical device and is used across multiple people’s phones.
Help identify brand positioning and comprehensive strategy for a premium home business reinventing the spice industry.
Campos, a cherished Australian brand, is looking to make an impact in the specialty coffee market in the US. While their brand has widespread recognition is Australia, they understand the need for more than a compelling story to resonate in the US market. So they turned to brand initiatives and strategic research to help pave the way.
Hallie, founder of Zum Racing, is dedicated to providing coaching for passionate athletes through her custom training plans and personalized process. Hallie wanted her website to be as powerful as her training and offer her athletes a dynamic platform to celebrate their success.
